Turning Taste into Tangible Insights
The first
Multi-sensory
Digital platform in thailand
Combining science and technology to empower businesses in developing and marketing products that transcend customer needs and create sustainable competitive advantage.
We help brands create products that truly connect with consumers using Sensory Science and data-driven insights. By measuring and improving taste with Consumer Research, we help develop products that stand out.
We use sensory science
By measuring and improving taste with Consumer Research, we help develop products that stand out.
We use sensory science
If you're making decisions about flavor
packaging, or concept—we give you the data and insight to do it better.
Acceptance test
Difference test
Weekly test
In-dept interview
General users
Get real feedback from everyday consumers who reflect your target audience. Understand how your product connects emotionally — through Home Use Testing that captures authentic, in-context experiences.
1. Acceptance test
3-4 week
Ideal for prototype products in the process of formulation refinement.
2. Difference test
3-4 week
Ideal for R&D and product development stages.
A simple side-by-side test using two similar samples served simultaneously. Panelists are asked to evaluate and identify differences between the two — effective for validating subtle product adjustments.
A simple side-by-side test using two similar samples served simultaneously.
Panelists are asked to evaluate and identify differences between the two — effective for validating subtle product adjustments.
A simple side-by-side test using two similar samples served simultaneously.
Panelists are asked to evaluate and identify differences between the two — effective for validating subtle product adjustments.
3. Weekly test
4-6 week
This test is conducted over a 21-day period, with feedback collected weekly to monitor product performance over time.
4. In-dept interview
3-4 week
Gain deep consumer insights through one-on-one interviews — allowing participants to freely express their opinions and provide genuine perspectives.
Sensory expert
Work with trained sensory professionals who provide detailed, objective insights into taste, aroma, texture, and more — ideal for technical refinement and benchmarking.
1. Difference test
3-4 week
Ideal for prototype products in the process of formulation refinement.
A simple side-by-side test using two similar samples served simultaneously.
Panelists are asked to evaluate and identify differences between the two — effective for validating subtle product adjustments.
2. Profile of product
12-16 week
Ideal for R&D and product development stages.
Describe specific tastes and aromas in your product. Great for spotting differences between products — often used in coffee, honey, chocolate, cheese, and wine to highlight product value and local ingredient uniqueness.
Helps identify specific tastes and aromas, and measures how strong each one is in your product. Great for comparing with competitor in the market — commonly used in coffee, honey, chocolate, cheese, and wine to highlight the value of local ingredients.
3. Emotional sensory
3-5 week
Connect deeply with the emotions and psychological needs of your consumers.
4. Expert sensory training program
3-4 week
Train in-house experts who can analyze and improve products on their own — boosting team’s capabilities
5. Market Validation & Analysis
3-4 week
Quantitative Survey, Product Testing, Concept testing, Price sensitive analysis and Behavioural data analysis
Our approach
How we work
To create product that people connect with.
Better food starts with better understanding — of taste, smell, feel, and emotion.
Our process begins with thorough insights, research, and discovery to deeply understand your brand and customer need. This foundational phase leads to establishing a creative direction, crafting moodboards, and then moving forward with the design and implementation stages.
Our process begins with thorough insights, research, and discovery to deeply understand your brand and customer need. This foundational phase leads to establishing a creative direction, crafting moodboards, and then moving forward with the design and implementation stages.
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